Native Shoes F/W 14

Art Direction and Set Design by Adi Goodrich

I was hired by Native shoes for a second time to art direct for Native Shoes' Adult and Kids catalogues in 2013. It was important for the creative director, Mark Gainor, that we hide the faces of the talent- he thought what was most important was the shoe, not who was wearing it. Photography was made by Stephanie Gonot and I hired JUCO to direct the video portion while overseeing and designing sets for all.