Inspired by the likes of Gio Ponti and the Italianate detailing of San Francisco architecture (the birthplace of LSG), the interior language finds its place at the intersection of joy and comfort. Calming hues of blue set a cool tone while pops up lemony yellow and milky cream offer sweet moments of delight for visitors. Sitting pretty behind the cash-wrap, an illustration by artist Liana Jegers dons two hills delicately connected by a red bridge as a painterly homage to the brand’s home city and now, to the neighborhood of its first-ever storefront.
In the back of the space, custom panels dressed in cream and blue drape over the walls of the fitting room while a mural of fresh fruit and flowers (also by Liana Jegers) tips a hat to the brand’s beginnings of bodega photoshoots and produce aisle poses. Nearby, a velvety stripe covers a welcoming banquette beside a handmade mosaic coffee table that invites customers to linger in the company of a custom, mid-century Italian espresso stand.