The inspiration for this campaign with Lavazza was "More than Italian" We needed to explode the narrative of what design was for Italian history. We were inspired by the 60's Op-Art and created a curved set with hand placed stripes. We also made a custom coffee cup chair for the model to sit in. We shot the coffee cups seperately and added them in post to make an other-worldly atmosphere. Photography & Set Design: Sing-Sing Agency:VMYL&R Italy.