As one of the creative leads on Google's Events and Experiences team, I was tasked to spearhead the environmental design for I/O 2024, a three-day conference for 10,000 developers in Mountain View, California. Our team's scope encompassed the entire physical experience, from the expansive keynote stage to interactive demo structures. We meticulously designed each detail, including custom info booths, a network of temporary breakout structures, a comprehensive wayfinding system, banners, flags, furniture, uniforms, food and beverage design, giveaways, and much more. This collaborative effort involved graphic designers, spatial designers, architects, producers, developers, engineers, and other creatives, all collaborating to deliver an unforgettable annual experience for the Google and developer community.