Inspired by surrealist imagery, Adi dug into the notion of daydreams and used color and material as a way to lead visitors through a surreal retail experience. Guests walk through the space experiencing layers of color and material; beginning with warm terra cottas and peaches followed by sage green and finally washes of blue. What pulls the visitors through the store is a massive blue boulder which sits underneath a glowing drop ceiling printed with a soft blue sky and billowy clouds.